K9 Petfoods is a small company with a big heart, described as the ‘sweet spot’ of South Africa’s pet food industry. An established brand, it manufactures natural, holistic, niche pet food products in the frozen cooked, frozen raw, pellets and treats product categories, supplying food to increasingly discerning pet owners (which is the fastest growing customer base in the national pet food industry).
During 2015, an opportunity to manufacture wet pet food for Woolworths exclusively was secured, which developed in a five-year, R180 million contract. The contract is in support of government’s drive to replace pet food currently imported by Woolworths from France, Ireland and Thailand. As Woolworths’ Category Captain, Phase 2 of the project will see K9 introduce new products periodically, as well as relaunch existing products with new techniques, aimed at securing growth and profitability.